Marketing Strategy Essay Example | Topics and Well Written Essays - 2250 words

Marketing Strategy - Essay ExampleMagners has a luck of strong competitors in the cider market. Most of these competitors have existed for decades now. During the early 1990s, Diamond White and Max were a major rage all over. This was before alcopops took over and nudged traditional drinks on a corner. During the 1960s and 1970s, pear cider gained a lot of popularity. This was a result of the marketing campaign by Baby champ. The application continues to grow and has grown its set of competitors in the market over the years. The industry is of the view that the current metempsychosis will take the somewhere. Some major set of competitors include Scottish, Newcastle and Constellation Europe. They have spent a lot of moolah on promotional campaigns and advertisements to promote Cider. What remains to be seen is to what extend will for each one of these big wigs fare in the market.When Magner was launched initially, it was perceived as a drink for teenagers and park benchers. Since then it has bygone through a makeover. They have come up with various focuss to promote their brand. Most notably by lowering the alcoholic content in the bottle, serving it chilled and by launching a 30 million advertising campaign. Magner soon regained its position via this and grew by 33 %. Rivals did not rest low. They were fast to fight down as they saw potential in the cider market. Magners success thus paved way for a huge influx of other brands. Scottish and New Castle as mentioned earlier were quick to re-launch their Bulmers. They were all over the market and Bulmers had a massive marketing campaign wherein its packaging was monovular to that of Magners.