Reducing Emissions from Deforestation and Forest Degradation Research Proposal

Reducing Emissions from Deforestation and Forest Degradation - Research Proposal Example Despite of all these benefits, 100 million hectares of forests are air-purifying machines sequestrating world’s carbon dioxide. Sad thing is, these forests are being destroyed at an alarming rate. Both illegal export and domestic logging play the major role in the decrease of forests. Main reason of this huge mismanagement is the information gap in various Indonesian forests departments as well as absence of strict implementation of forest laws. That is why this research paper is so important because it will bridge this information gap by using ‘Qualitative Research Methodology’. Most forest data that these departments have is outdated or is limited. Data needs to be upgraded and properly archived with regular updating. The paper will look deep inside this matter and will spot specific loopholes and suggest various solutions to them by looking at various methods being used around the world to save and protect forests. An information centered approach will be used to suggest such solutions that will probably help curb illegal logging of priceless forests of Indonesia. Qualitative research method will provide suggestions that will look at both aspects where there is a need of compiling data on current forest boundaries as well as the need for recording changes in the boundaries of forests. Consequently this will be accomplished by proposing laws and various valuable guidelines for proper forestry care. Useful matrices will be provided in the research paper that will give guidelines to the planners and forest managers for collecting forest data and forest products manufacturing

The Elements Of Job Design. Management Support and Turnover Ratio Essay

The Elements Of Job Design. Management Support and Turnover Ratio - Essay Example While, structuring the job process of an organization, job design considers certain elements which include job rotation, job engineering, job enlargement and job enrichment. Job rotation can be defined as the process of changing the tasks of the employee after certain periods of time in order to reduce the boredom of the employees along with providing new tasks or posts. Job engineering can be stated as the process of designing the working environment according to the prevailing organizational objectives and employees’ requirements. Job enlargement can be described as the process of introducing innovative tasks similar to the assigned tasks. Contextually, job enrichment can be explained as the process of motivating employees by indulging them into the organizational decision making process along with providing certain responsibilities (Scribd. Inc., 2012). With reference to the elements considered in the process of job design, it can be stated that with the assistances of job design an organization can ensure better job retention. This is because the elements help to identify the exact skills of the employees and in relation to the identification of skills the tasks for the employees are assigned. Furthermore, it also helps the organization to satisfy and to motivate the employees to work better along with ascertaining better retention scenario within the organization. Additionally, job design facilitates the organization to innovate new job profiles along with promoting the employees according to the performances to reduce the boredom or monotonic condition that might arise out of work (Scribd. Inc., 2012). If You Have Ever Left A Job Because Of Misalignment With Organizational Goals Or Leadership, Or If You Know Someone Who Has Done So, What Were Areas Of Misalignment That Drove The Decision To Leave The Job? Could Management Have Prevented the Exit, And If Yes, How? From a scenario of personal experience, it has been derived that a person left his job due to certain misalignments that occurred with the organizational goals. The misalignments that have been identified include lack of opportunity for progression or growth and unequal wage structure. After recognizing the problems that led to employee turnover, it can be stated that the organization had the potential to manage or prevent the circumstance. With due consideration to the situation, an organization can

Tort - Negligence Assessment Essay Example | Topics and Well Written Essays - 1500 words

Tort - Negligence Assessment - Essay Example Other relevant legislations which have been made and may be applicable to this case may also be included in the catchword. The purpose of the catchwords is to help one summarise at a glance, the facts surrounding a court case. The same are also used in compiling case reports. Mostly, legal publishers are the ones who make the catchwords as parts of the head notes and summaries surrounding a case. The key facts are summarised in case reports and are summarised include the head note, the citation of the case and the law reporter. Sometimes, the Latin or law French are mentioned. All these are listed in the line which specifies whether the case is first instance or is on appeal. If this is the case, catchwords may come after the names of the judges and the hearing and judgement dates, respectively. The legal publisher or any person working for legal publisher may write this report or catchword. The part of the report may either be referred to by its self-titled name, catchwords or catchphrases. Apart from the aforementioned facts surrounding the case, the legal publisher will have to specify whether the case is taking place for the first time, or is an appeal or cross appeal. The key issue on which the court had to decide is the duty of care, and whether or not the defendant had fully met it. In this case, the use of negligent misstatements and negligent preparation of reports for a company serve as key issue. Apart from the general provisions of the common law, it will be important to consider the principle of Hedley Byrne v Heller in constructing a sound verdict. Initially, the courts made a ruling in favour of the auditors, saying that the auditors did not owe the plaintiffs any duty of care. The Court of Appeal ruled in favour of the plaintiff, saying that the auditors owed the plaintiffs duty of care as shareholders. Finally, the cross-appeal by the auditors made a ruling in favour of the auditors, observing

Please either agree or disagree with the student Js idea below and Article

Please either agree or disagree with the student Js idea below and support your disagreement or agreement with supporting sources - Article Example It gives a platform for self-evaluation and a basis from which nurses can call for sound work environments that sustain the delivery of competent, compassionate, ethical, and safe care (Guido, 2006). I consent with student J that nursing values and responsibilities ethically, require nurses to be answerable for their practice and account for their actions. Nurses are also expected to preserve dignity by recognizing and respecting the inherent worth of every person. They are expected to respect and promote informed decision-making by recognizing, respecting, and promoting an individual’s right to be informed and make decision. Another value that a nurse is expected to portray is the promotion of health and well-being by working with people so as to facilitate their attainment of highest possible level of well-being and health (American Nurses Association, 2009). Nurses are in a setting of access to health information of individuals. It is expected of them to maintain confidentiality and privacy by safeguarding community, family, and individual information obtained within the professional relationship context. I am of the same opinion with student J that nurses are expected to also provide competent, safe, compassionate, and ethical care. Lastly, nurses ought to uphold justice principles by safeguarding equity and fairness, human rights, and by the promotion of public good (Guido, 2006). In view of the above highlighted ethical responsibilities, I concur with student J that nurses have an enormous responsibility in delivering nursing care to patients safely and without prejudice or passing judgment. Nurses are also confronted with ethical dilemmas; in the case of Ruth, she declines her nursing duties to a homosexual AIDs patient, since according to her beliefs, homosexuality is sin and AIDs is a resulting punishment for homosexual activities. The patient desperately needs nursing care that would facilitate his well-being and health,

The guiding aim and abiding concern of Corporate culture Essay

The guiding aim and abiding concern of Corporate culture - Essay Example Corporate culture has an influence on how the members of an organization conduct themselves in almost every aspect of their lives, in respect to their work, to create a good image. It is this behavior which comes to affect how employees interact with their fellow employees, all their clients (whether large or small), and those people who have an interest in the organization (whether they are shareholders or stakeholders). The corporate culture of an organization can also be defined as the values that contribute to the creation of an environment that is conducive both psychologically and socially and enable employees to work effectively without worrying about any conflict related to their work procedure. These values are based on the knowledge that has been gained in the history of the organization from its founding as well as the existing knowledge of the organization, which form the philosophies that hold the organization together. There are certain instances, however, where there m ay be many, different conflicting, cultures within an organization, and this usually occurs especially in the large organizations, because of the different paths that are pursued by the various management teams in achieving the goals that have been set for the organization. Corporate culture is an extremely complex phenomenon within an organization, and it affects those who are employed by it in their work lives in various ways. When one considers corporate culture, one will realize that it may have both positive and negative effects on the individuals involved. It is these effects, among others, which will be discussed in this paper. While, in most cases, it is the management of an organization or corporation which plays a crucial role in the creation of the corporate culture of the organizatio

The Truman Show Essay Example for Free

The Truman Show Essay The Truman Show is a film directed by Peter Weir. It is all about how the public spend too much of their time watching television and how we also like the idea of voyeurism. The film has two main characters Christof and Truman Burbank, the latter being the star of the show, which charters Trumans life, twenty four hours a day, seven days a week, all year round. Christof has been filming Truman ever since conception. Truman doesnt know this, and in fact he knows nothing about his real family. Everything around him has been scripted and he is on a film set all the time. He is like Christofs pet, he controls everything Truman does. He controls whom Truman meets and talks to e. g. when Truman sees his father again in the streets and from out of nowhere some people come and take him away, preventing Truman from talking to him. Even the weather is controlled in the Truman Show when Truman attempts to leave the island a storm conveniently starts and only affects his boat and not the island, but when he reaches the end of the shows set the storm comes to a sudden end. The set in question is the second only manmade structure completely visible from space. He chose to pick Truman instead of the other babies in the ward, purely on the basis that Truman was born on the day of the shows launch. This was the first time in history that a television corporation has been able to adopt a baby. Because of this fact the viewers who have watched the programme since then in a way regard Truman as a surrogate child, they eagerly follow his every move. The affection the audience feel for Truman has helped the show to attract billions of viewers worldwide. This is kind of a similar affection as to that of the affection the viewers of the 7 Up television series felt towards the children who starred in the series. This programmes is a good comparison to make to The Truman Show because we follow a group of random seven year olds and every few years we return to the same group and see how they have changed in the way they think and feel, a fly on the wall programme if you will. Also The Truman Show is like a soap opera were we are familiar with all the characters but are also the cliff hangers at end of each programme are interlinked in to the next programme and help to keep the continuous flow of the series. Due to the fact that the show does not sleep. Also we finish this hybrid of modern television with an element of reality T.V. For example the Big Brother series, a show where a group of television producers headhunt the nation for an elite group of contestants to compete for a cash prize. The contestants normally consist of a funny person, a beautiful person, a homosexual, someone of different race to the rest of the group and someone who they know will act as a catalyst in the whole situation, some to upset all the other characters. There is also a connection to The Truman Show because there are multiple camera angles to let the viewer see the contestants every move. Its other appeal is that the environment is that of the classic 1950s America, Everyone knows everyone, everyone likes everyone. Everything about this small fictional town of Seahaven, a small picturesque island an island so perfect that no one has yet found reason to leave. This town is perfect for multiple reasons it could be perfect due to the perfectly manicured lawns, the white clapperboard houses or the picket fences. There is the classic old style grocery store on the corner with its brown paper bag and every worker from the shop assistant to the newspaper retailer quite often gives the American trademark phrase of Have a nice day! Which, quite honestly everyday is perfect in the sense of weather anyway. The parks and public space in this town are also super clean, there is always someone cleaning up these public areas, especially when Truman is around, all the cleaners all have earpieces on, the audience know they have earpieces to keep in contact with the shows headquarters so they can make sure Truman is still following routine, but Truman may believe they are deaf or something. But if this was 1950s America there should be no black Americans socialising with the whites due to integration. This is a sign to the audience that there are modern aspects to this classic 1950s seaside town. The Truman Show has some amazing technology going on, with over 5000 cameras constantly beaming out to the world. These cameras have multiple angles, which allow them to follow Trumans every single move, the camera loves him. These cameras are able to follow his every move thanks to the multiple places were they are hidden. They are hidden for example in the bathroom cabinet when we see him grooming himself every morning, in his mums necklace she moves it to show us what Trumans up to on several occasions, in the cars dashboard we see Truman every morning driving to work, in the bin at work we see him piecing together his first love Lauren Garlands face back together as a collage of articles from beauty magazines for the wife, also last of all we see the cameras in his boat in the mast and boats main cabin watching Christofs attempted assassination on Truman when he tries to sail away to from the island. The camera also seems to cut frequently to the shows viewers, for example, the man who always seems to be in the bath watching The Truman Show, the old ladies with their Truman show cushions and blankets who have to reassure each other that Truman is going to be OK when sailing away to freedom, the security guards eagerly watching the show in anticipation of the first televised conception. There is even a mother who leaves her baby crying in the back room just so she doesnt miss out on any of the programmes. Also, the Truman Show cut to various Truman Show bars around the world, bars that are covered in Truman memorabilia and were Truman Show fans can socialise with other Truman Show fans. These people appear to spend all their time watching the Truman Show, there is a certain sense of privileged voyeurism. They can watch other peoples lives on television without having their lives watched and interfered with, they also may be a little nosey and like to know all about other peoples lives. But with all this technology and overheads you may wonder how the Truman Show manages to cover their finances the answer to this question is answered throughout the film. At the start of the film the director informs us that the show generates the Gross.

Applying Cue Utilization Theory

Applying Cue Utilization Theory Evaluating Website Quality: Applying Cue Utilization Theory to WebQual Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory is applied to examine the relative importance of each of the WebQual dimensions (Informational Fit-to-Task, Tailored Information, Trust, Response Time, Ease of Understanding, Intuitive Operations, Visual Appeal, Innovativeness, Emotional Appeal, Consistent Image, On-line Completeness, and Relative Advantage) in determining consumers evaluation of website quality. Two studies have been designed for this task. Study 1 qualifies how subjects rate the predictive value (PV) and confidence value (CV) of each dimension. An analysis of these results provides an ability to fit the WebQual dimensions to a 22 model showing the relative magnitude that each dimension has on consumers evaluation of website quality. Study 2 is designed to test the viability of the model via a set of proposed hypotheses. The results from this research will contribute to the field by providing a model that developers can utilize to focus on those characteristics most determi nistic of overall website quality. 1. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  In the last ten years, online shopping has become a prevalent part of the average consumers shopping experience. The consumer now has the ability to purchase virtually anything online; ranging from small-ticket items such as a rubber-band ball to bigticket items like vacation homes. With this increase in the online consumers purchasing power and propensity to purchase online, retailers have become increasingly willing to develop their e-commerce presence. Moreover, this explosion of Internet activity has prompted businesses to demand that website developers understand the qualities of a website that serve to facilitate the shopping experience for e-commerce consumers. At the same time, this growth of e-commerce has provided a virtual plethora of new options for crimes of opportunity such as identity theft. The online shopper has to worry not only about finding the perfect product, but they also have to evaluate the website to determine if they are willing to make a purchase from this site.   Ã‚  Ã‚  Ã‚  Ã‚  Valacich, Parboteeah and Wells [1] developed the Online Consumers Hierarchy of Needs to delineate the needs of the online consumer. Their model showed that certain fundamental needs exist that the online consumer must have met before they are willing to utilize a website. These fundamental needs are then further broken down into the specific website characteristic categories of Functional Convenience, Representational Delight and Structural Firmness. Functional Convenience is the category allowing the consumer to accomplish the task-athand easily and includes attributes, such as ease of ordering and tracking. Representational Delight is characterized by those dimensions that make the site visually appealing, such as graphics and sizing. Structural Firmness consists of fundamental qualities such as response time and security. Using this Hierarchy of Needs, a consumer interested in online banking would need to have their basic need for each of these characteristics met before they would be willing to use the website.   Ã‚  Ã‚  Ã‚  Ã‚  This Hierarchy of Needs model shows those characteristics that are necessary for a consumer to utilize a website, and further elaborates by showing which characteristics are most important depending on if the consumer is visiting the website for business, pleasure or a combination of the two [1]. Knowing these characteristics is important for development of the website, but also implies that the consumers level of confidence in evaluating these characteristics of a website is of particular importance to their overall assessment of a given websites quality. Traditional marketing literature suggests that when people make assessments of quality, they tend to use informational cues that are not only predictive, but also easy to assess. This is known as the Cue Utilization Theory [2], and has been paramount in evaluating consumers perceptions of product quality.   Ã‚  Ã‚  Ã‚  Ã‚  This research project elaborates on consumers inability to evaluate all relevant cues during the online shopping experience. A model is developed using Cue Utilization Theory [2] and WebQual [3] to show the attributes of a website that are the most determinant of how a consumer will react to the website. This model will provide a deeper understanding of the evaluation of existing and proposed websites with respect to consumers confidence in evaluating the cues communicated by the website. 2. Cue Utilization Theory   Ã‚  Ã‚  Ã‚  Ã‚  Richardson, Dick and Jain [2] employed Cue Utilization Theory in their research to determine how consumers viewed store brand quality vs. nationally branded merchandise. According to this theory, â€Å" products consist of an array of cues that serve as surrogate indicators of quality to shoppers† [2]. This theory purports that cues are evoked by the two separate dimensions of predictive and confidence values. The predictive value (PV) is â€Å" the degree to which consumers associate a given cue with product quality† [2]. Confidence value (CV) is â€Å" the degree to which consumers have confidence in their ability to use and judge that cue accurately† [2].   Ã‚  Ã‚  Ã‚  Ã‚  Further, based on relative differences in PV and CV, cues can be broken down into the distinct areas of extrinsic and intrinsic. The American Heritage dictionary describes intrinsic as, â€Å"Of or relating to the essential nature of a thing; inherent† [4] and extrinsic as, â€Å"not forming an essential or inherent part of a thing; extraneous.† [5] From this definition, an intrinsic attribute would be one that would fundamentally alter the focal object (e.g., product) if it was changed or absent and, per Cue Utilization Theory, would possess an inherently high degree of PV. Alternatively, an extrinsic attribute would be one that would not alter the fundamental nature of the focal object in its absence but might alter a consumers reaction or perceptions of the object. Per Cue Utilization theory, an extrinsic cue would typically have higher degrees of CV compared to PV.   Ã‚  Ã‚  Ã‚  Ã‚  For example, when looking at a video card on an e-commerce website it could be said that the product price is an example of an extrinsic attribute of the video card. While the video cards dimensions and material composition of the video card serve as intrinsic indicators. Further, you could postulate that the average consumer has a higher CV in their ability to judge the quality of the card based on the price rather than the material composition. Though the consumer knows that the dimensions and material composition of the card are important, they will tend to rely on price as an informational cue, as that is the cue that they feel the most comfortable evaluating.   Ã‚  Ã‚  Ã‚  Ã‚  When considering the quality of a website there are a myriad of dimensions that the consumer mustevaluate to determine if they intend to perform a transaction on this website. From the Valacich et al [1] article the consumers basic needs in terms of Structural Firmness, Functional Convenience and Representational Delight must all be met before the consumer will consider doing business. To determine if these needs are being met the consumer will evaluate the cues they perceive as being exhibited from the website. These cues can be further broken down into components by utilizing the WebQual model [3]. 3. WebQual   Ã‚  Ã‚  Ã‚  Ã‚  WebQual consists of 12 dimensions: Informational Fit-to-Task, Tailored Information, Trust, Response Time, Ease of Understanding, Intuitive Operations, Visual Appeal, Innovativeness, Emotional Appeal, Consistent Image, On-line Completeness, and Relative Advantage. Each of these dimensions is shown to have strong measurement validity in regards to the consumers evaluation of overall website quality [3].   Ã‚  Ã‚  Ã‚  Ã‚  Information fit-to-task is an amalgamation of information quality and functional fit-to-task [3]. In component form, information quality refers to the datas appropriateness for use or ability to meet the users needs [6]. Functional Fit-to-Task can be represented as the degree the technology assists the user at a given task [7]. Drawing these two components back together as a whole and relating them to cyberspace lends credence to the definition that information fit-to-task is assisting the user in their desired task by presenting relevant/appropriate information. Loiacono, Chen, and Goodhue [8] define this as â€Å"The information provided meets task needs and improves performance†.   Ã‚  Ã‚  Ã‚  Ã‚  The ability for consumers to tailor the information displayed on a website to meet their needs is the basic form of Tailored Information. Tailored Information is further characterized by Ghose and Dou [9] as the interactivity of the website, and represents the consumers ability to modify information presented on the website. Recent research suggests that website interactivity will lead consumers to be more positive in their evaluation of websites [9]. This concept has also been operationalized as the ability to personalize information between the consumer and the website [8,10]   Ã‚  Ã‚  Ã‚  Ã‚  Trust, in relation to websites, is defined in an extremely simple form as consumers confidence that any information entered into the website will remain confidential and that said information will be transmitted and stored in a secure fashion [8]. Furthermore, trust is having faith that the information presented on the website is true and accurate [11,12]. Lack of Trust has been cited as one of the main hindrances to completion of e-commerce transactions [14,11,15]   Ã‚  Ã‚  Ã‚  Ã‚  Response Time (aka. download time or download delay) is defined by Rose and Straub [16] as â€Å" the time it takes for a web client to fully receive, process, and display files† (p. 56), and is ranked as one of the largest impediments to electronic commerce in their research. Additional research has reinforced that Response Time can be an impediment to e-Commerce, and that is it also strongly associated with web site success [17,18]   Ã‚  Ã‚  Ã‚  Ã‚  The consumers ease in comprehending the website is the Ease of Understanding. Loiacono et al. [8] describe this in terms of a websites ease of reading and the understandability of said website. This would include things like presenting the information in a manner which is easy for the consumer to assimilate, and in a fashion such that the consumer can quickly navigate to the desired information.   Ã‚  Ã‚  Ã‚  Ã‚  Intuitive Operations deals with the usability of a website, and includes items such as navigability, link placement, operation, and changing the color of visited links [19]. Intuitive Operations could be thought of as making the webpage easy to navigate, and providing intuitive options for available tasks [8]   Ã‚  Ã‚  Ã‚  Ã‚  Visual Appeal is how aesthetically pleasing the website is to the consumer. Determining what is aesthetically pleasing is complicated though; it ranges from the overall complexity of the website [20] and the layout of the interface [21] to how many ads and graphics are appropriate on a given page[22]   Ã‚  Ã‚  Ã‚  Ã‚  Innovativeness is â€Å"The creativity and uniqueness of a site design† [8]. This could include concepts such as a website having a new way of presenting its merchandise (e.g. Woot.com) or a website attempting to tailor the information to consumer preferences (e.g. Amazon.com)   Ã‚  Ã‚  Ã‚  Ã‚  Emotional Appeal can be elicited in many forms and can be thought of as the consumers intensity of involvement given the emotions that the website elicits [8]. This is often seen in the form of testimonials presented on the website, but can also be observed by simple things such as a consumers reaction to a Valentines Day card.   Ã‚  Ã‚  Ã‚  Ã‚  Loiacono et al. [8] articulate Consistent Image as the websites ability to project a company image that is compatible with the company image shown in other forms of media channels. For instance, a traditional brick-and-mortal store would want to ensure that their website was displaying a compatible image so that they could capitalize on synergies created by marketing in multiple channels such as cost savings, market extension and improved Trus [23].   Ã‚  Ã‚  Ã‚  Ã‚  Presenting all the information required for the tasks that the website is designed for would be considered On-line Completeness. This would include tasks such as the ability to complete an online transaction on e-commerce sites. A bank for instance would want ubiquitous account access using all available channels, and the information presented in each of these channels has to be on the same update cycle as to present the customer the same information regardless of channel [6].   Ã‚  Ã‚  Ã‚  Ã‚  Relative Advantage is gaining a competitive advantage by being able to do something better than the competition. This could come in the form of providing better interaction with the customer through the website [8], being able to provide more accurate and timely data through your website than the competition [6] or being able to price products lower than the competition because of reduced prices in your supply chain. Each of these dimensions is then tied back into the consumers intention to use/reuse the site. Trust and Response Time, being key indicators, are directly linked to the consumers intention to use the site. Common sense would tell us that consumers are not going to shop on a site that does not respond rapidly to requests. Likewise, if users dont trust the site to keep their information secure, they are not likely to supply the information in the first place. The remaining dimensions are all fully mediated by Usefulness, Ease of Use and Entertainment. Usefulness mediates Informational Fit-to-Task, Tailored Information, Online Completeness and Relative Advantage. Additionally, Ease of Use is partially mediated by Usefulness. Ease of Use mediates Ease of Understanding and Intuitive Operations. Finally, Entertainment mediates Visual Appeal, Innovativeness, Emotional Appeal and Consistent Image (See WebQual model in Figure 1).   Ã‚  Ã‚  Ã‚  Ã‚  Consumers do not just browse a site and evaluate each of these individual traits though. Consumers instead tend to examine a website using those cues that they feel confident in their ability to evaluate successfully. To understand this issue further, WebQual needs to be combined with Cue Utilization Theory to explain the extrinsic/intrinsic nature of each of these dimensions. 4. Cue Utilization/WebQual Conceptual Model   Ã‚  Ã‚  Ã‚  Ã‚  As Valacich et al [1] point out; consumers must have their basic level of needs met before any of the other elements of the website can become relevant to the consumers experience. To validate that these basic needs have been met, the consumer will evaluate those features that they believe to be highly predictive of the quality of the website. This evaluation will then be indicative of their willingness to continue to use the website.   Ã‚  Ã‚  Ã‚  Ã‚  Both extrinsic and intrinsic cues serve a function in the consumers overall evaluation of the quality of a website, which means that such cues possess varying degrees of PV and CV. Literature has shown that consumers tend to use a combination of both extrinsic and intrinsic cues when evaluating the quality of a product [2]. An argument can be made about the extrinsic versus intrinsic nature of each of the dimensions in the WebQual model.   Ã‚  Ã‚  Ã‚  Ã‚  Intrinsic cues are those cues that are inherent to a website. Conceptually they are the cues that when changed fundamentally alter a characteristic of the website (e.g. Visual Appeal). Consumers tend to see these cues as being highly predictive of quality [2]. At the same time, consumers may or may not have a high degree of confidence in their ability to evaluate these intrinsic cues because these cues are often difficult to differentiate. Thus, assuming a Cue Utilization Theory perspective, a website characteristic that is perceived to be an intrinsic cue would have an inherently high degree of PV. Yet, the power of an intrinsic cue for assessments of quality will depend on the CV of the cue, with higher levels of CV being optimal.   Ã‚  Ã‚  Ã‚  Ã‚  Extrinsic cues are those cues that are used to evaluate a website but are not an inherent part of the website (e.g. Response Time). Consumers tend to have a lot of confidence in their ability to evaluate these cues in regards to assessment of quality [2]. On [the other hand, consumers typically do not rate these cues as being highly predictive (as compared to intrinsic cues) of the overall quality of the website. Considering extrinsic cues from a Cue Utilization Theory perspective, a website characteristic that is perceived to be an extrinsic cue would have an inherently high degree of CV.   Ã‚  Ã‚  Ã‚  Ã‚  Shown in Table 1 is a 22 matrix representing how each of the combinations of CV and PV will influence consumers willingness to perform tasks on a given website. As shown, characteristics with high CV and high PV are believed to have the largest effect on consumers perceptions of website quality. Those with low CV and PV would have a small to none existent effect, and those high on one dimension but low on the other would have a moderate effect. Next, we will posit about how varying degrees of cue PVs and CVs, respectively, will affect consumer perceptions of overall website quality.   Ã‚  Ã‚  Ã‚  Ã‚  Relative Advantage is often considered an important aspect of websites as discussed previously. However, from a Cue Utilization Theory perspective the consumer may experience, at most, only a vague feeling about the Relative Advantage of the website. As such they would not place much value in their confidence in assessing this characteristic, which would result in a low CV. Along the same lines the average consumer would also not really take Relative Advantage into consideration when they were performing tasks, implying a relatively low level of PV. Thus, website characteristics that fall into the quadrant in the model with low levels of both PV and CV would have a small impact on consumers willingness to perform tasks on a website. H1: A website characteristic with low CV low PV will produce a small to none existent effect on the consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  A characteristic such as Trust is highly predictive of consumers willingness to use a website, but the average consumer may not have much confidence in their ability to evaluate this characteristic. Trust in an online medium has been shown to be an attribute that is hard for the consumer to evaluate and in some cases to even define. Cue Utilization Theory suggests that though this characteristic is highly predictive of website quality, consumers lack of confidence in evaluating the characteristic may inhibit their ability to use the characteristic to assess the quality of the website. Moreover, dimensions in this quadrant, high PV/Low CV, have been shown to be relatively intrinsic to the website [2], and will have a moderate effect on the consumers evaluation of the websites quality. H2a: A website characteristic with low CV high PV will produce a moderate effect on consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  One could reason that Response Time is a good example of an extrinsic attribute because it is not part of the inherent composition of the website. Rather, Response Time could be considered extrinsic because it can vary without changing anything about the content of the website. Rose and Straub [16] have shown in their research that consumers tend to attribute lack of responsiveness to extrinsic factors such as the overall speed of the internet, their own internet connection being slow, or other factors. In general, consumers seem to be willing to give the website the benefit of the doubt when slow response times are encountered, and as such, Response Time could be considered extrinsic to the website because it doesnt fundamental change the consumers perception of the website when it is altered. Based on Cue Utilization theory attributes with a low PV and high CV (such as Response Time) will only have a moderate influence on the consumers evaluations of website qua lity, and those dimensions belonging to this quadrant would be extrinsic to the website [2]. H2b: A website characteristic with high CV low PV will produce a moderate effect on consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory suggests that those characteristics with High CV and PV are the most highly predictive of consumers perception of website quality. Visual Appeal could be considered an intrinsic attribute because it is a characteristic inherent to the website that consumers are confident in using to evaluate website quality. One could further speculate that Visual Appeal is intrinsic to the website because if the Visual Appeal of the website was changed it would alter the inherent nature of the website. Lindgaard, Fernandes, Dudek, and Browà ± [24] have shown in their research that consumers form opinions about websites within the first 50 milliseconds (ms) of exposure. Furthermore, this initial perception of websites is almost entirely based on Visual Appeal; this was shown by correlating the ratings between 50 ms and 500 ms. However, though this attribute is intrinsic it shows an optimally high level of CV and PV thus placing it firmly into the high impac t quadrant. Dimensions in this quadrant would exhibit the optimal balance between PV and CV (i.e., an optimal intrinsic cue), and as such this quadrant of the table is hypothesized to have the largest impact on the consumers evaluation of the websites quality. H3: A website characteristic with high CV high PV will produce the largest effect on consumers perception of website quality. 5. Research Method   Ã‚  Ã‚  Ã‚  Ã‚  To test these hypotheses two empirical studies will be administered. Study 1 is designed to determine where each of the WebQual dimensions fit into the 22 model shown in Table 1. Furthermore, this study is designed to determine if a significant difference can be perceived to exist between each of the dimensions when rank ordered by PV and CV. Study 2 will test the hypotheses by collecting data on each of these dimensions using a sample website, and comparing actual results to those found in the first study. 5.1 Study 1   Ã‚  Ã‚  Ã‚  Ã‚  This study will focus on determining the CV and PV for each of the 12 dimensions of website quality, and determining if there is a significant difference between adjacent dimensions when rank ordered. 5.1.1 Subjects. Approximately 500 subjects will be recruited from an introductory Information Systems class held on campus at a large Northwestern University. Additionally, approximately 125 subjects will also be recruited from a distance education class offered by the same university. Subjects physically present on campus will complete the survey during their regular lecture times, and the distance education participants will have one week to complete the survey on their own personal computer. All data for Study 1 will be collected during the fall of 2009. Subjects will be given course credit for completing the survey, and no other incentives will be provided. 5.1.2 Survey Procedure. The survey is broken into two sections, one for CV and one for PV. In the CV section subjects are presented with a scenario about shopping on the Internet and asked about their confidence in assessing each of the 12 WebQual dimensions when shopping on the Internet for a product (e.g. Amazon.com) or Service (e.g. Bank of America). For this series of questions, the subjects will be required to rate each of the 12 WebQual dimensions on a 10-point likert-type scale with Confident/Not Confident being the top and bottom end of the scale. Finally, the subjects are asked to rank order the dimensions from the ones they have the highest confidence in assessing to the ones they have the least confidence in assessing.   Ã‚  Ã‚  Ã‚  Ã‚  The second section is designed to measure the PV of each of the 12 dimensions. Subjects are put in a hypothetical situation where they are in charge of designing a website for their employer. The first step towards designing the website is to decide the relative importance of each of the twelve dimensions in regards to consumers evaluation of the overall website quality. For this series of questions, the subjects will be required to rate each of the 12 dimensions on a 10-point likert-type scale with Important/Not Important being the top and bottom end of the scale. The subjects are then asked to rank order each of the 12 dimensions with respect to how predictive of website quality the subject believes each dimension to be. 5.1.3 Data Analysis. Aggregating the results of this data collection will allow each of the dimensions to be mapped to a CV and PV scale. Based on the relative PV and CV scores, each of the dimensions will be integrated into the 22 matrix shown in Table 1. Furthermore, the relative magnitude of each dimension will indicate the relative effect each dimension will have on the overall rating of website quality. 5.2 Study 2   Ã‚  Ã‚  Ã‚  Ã‚  This study will utilize subjects from an introductory Information Systems class taught in the fall of 2009. Approximately 500 students will participate. This study will focus on first determining the overall quality attributed to a website by the subjects, and secondly how the subjects rate each of the twelve WebQual dimensions for each website. Using regression analysis, we should then be able to show that the model accurately predicts the website quality based on the rating of each of the 12 dimensions.   Ã‚  Ã‚  Ã‚  Ã‚  Furthermore, the pattern of results from this study will examine how well the WebQual dimensions fit to the quadrant they were assigned in Study 1, and that the model developed in Study 1 is predictive of the responses received in Study 2. Those dimensions that serve as the highest-level indicators of website quality should be rated the highest by the subjects, and those that are the lowest should be rated likewise. Ideally, this study should provide significant support for each of the proposed hypotheses, and indicate which of the dimensions should be of highest consideration when constructing a high quality website. Initial data for both of these studies should be ready to share at the conference, should the paper be accepted. 6. Discussion and Potential Contribution   Ã‚  Ã‚  Ã‚  Ã‚  As shown in the model, the most important considerations when developing a website are those attributes that reside in the high CV and high PV quadrant. Online businesses should pay particular attention to the characteristics in this quadrant, as the consumer will tend to utilize these dimensions the most when determining the overall quality of the website. All businesses seeking to perform transactions within the e-commerce channel should pay heed to these recommendations, but online retailers need to pay particular attention, as this is the primary channel through which they produce revenue.   Ã‚  Ã‚  Ã‚  Ã‚  Of secondary importance to consumers are the Low CV/High PV and High CV/Low PV quadrants. If an online business seeks to capitalize on one of the dimensions within these quadrants, they need to pay particular attention to how they will nudge the consumer into using these dimensions for evaluation of website quality. This could potentially be accomplished through educational campaigns or marketing literature. Finally, the low CV/Low PV quadrant is of limited value to the online retailer, and should be removed from consideration when developing a website. This article seeks to contribute to the field by providing a model that can be used to enable web developers to effectively predict the overall quality of a website based on its design. In following this model, the developer will need to pay particular attention to those attributes that are highly predictive, from the consumers viewpoint, of overall website quality, and as such, the website should be designed in a fashion that encourages the consumer to conduct transactions. Additionally, the consumer will be motivated to perform future transactions from this website because they are familiar with the layout and possess a high confidence in the overall quality of the website. 7. Limitations and Future Research   Ã‚  Ã‚  Ã‚  Ã‚  The primary limitation of this model is that it is an untested conceptual model. The assumptions contained herein are as of yet ungrounded in solid empirical evidence; furthermore, this model was designed around e-commerce websites designed to sell products to end consumers.   Ã‚  Ã‚  Ã‚  Ã‚  Future research could delve into decomposing those elements that are the most highly predictive of website quality. This research could take each dimension and decompose them to their base elements to discover what it is about the dimension that makes it highly predictive of website quality. Additionally, the extrinsic/intrinsic nature of each of the dimensions could be explored to determine how a company can best capitalize on these dimensions when trying to sell the consumer on the quality of their website. Either of these approaches could prove invaluable to the field, as they will begin to give the developer a specific set of principles to follow when developing a high quality website. 8. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory is a concept that has been used in marketing for years to determine why consumers react differently to a given product. The author of this article has overlaid Cue Utilization theory upon WebQual to design a model that is predictive of the dimensions serving to form the consumers overall feel for the quality of a website. Using this model, website designers will be able to build a website that consumers will be more confident in assessing the quality of, and as such, the consumer will gain confidence in performing transactions on this website. 9. References J.S. Valacich, D.V. Parboteeah, and J.D. Wells, â€Å"The online consumers hierarchy of needs,† Commun. ACM, Vol. 50, No. 9, pp. 84-90, 2007. P.S. Richardson, A.S. Dick, and A.K. Jain, â€Å"Extrinsic and intrinsic cue effects on perceptions of store brand quality.,† Journal of Marketing, Vol. 58, No. 4, p. 28, Oct. 1994. E.T. Loiacono, R.T. Watson, and D.L. 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